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Clients

Successful marketers rely on the kind of information gathering, analysis and insight that Maya Measurement delivers. We work directly with our clients and in partnership with their marketing and advertising agencies in order to maximize learning.

We have deep industry expertise in areas such as automotive, consumer packaged goods, financial services, media and entertainment, healthcare, and technology. Some of our clients have included:
  • Ad Council
  • Biersdorf
  • BP
  • Citibank
  • Draftfcb Worldwide
  • Fellowes
  • Ford Motor Company
  • Frito-Lay
  • Hershey’s
  • Home Depot
  • IBM

  • JWT
  • Nissan
  • Ogilvy
  • Pfizer
  • Quaker Oats
  • SAP
  • Sara Lee
  • Smith Barney
  • Subway
  • Tyson Foods
  • U.S. Census Bureau

Consumer Packaged Goods and Retail Clients

What causes consumers to reach for a particular bag of snacks or a certain brand of oatmeal? What will bring more customers through your doors? Maya Measurement has extensive experience evaluating "drool drivers" and other motivating factors at the retail consumer level.

Example 1. A popular restaurant franchise with more than 25,000 locations worldwide wanted to get more information on how consumers react to different advertising approaches and content. The goals were to improve ad effectiveness and develop best practices for the future. Maya was engaged to help identify the appeal of various visuals and provide understanding on how they performed vs. those used by competitors. Using a combination of qualitative research and moment-to-moment instant response, Maya was able to identify the most appealing and compelling visuals and determine why certain visuals generated a positive or negative reaction.

Example 2. Maya Measurement assessed the potential of a series of new product prototypes for a leading office supply marketer. Concepts and prototypes were evaluated on appeal, usability, uniqueness and purchase interest, while price elasticity perceptions were also explored.

Example 3. To identify an ideal mnemonic to be used in TV spots for a well-known snack product, Maya conducted research using a mix of qualitative and quantitative methods. To capture an affective, emotional response, participants' instantaneous reactions to video clips of potential mnemonics were measured by means of Maya’s moment-to-moment instant response system. During the qualitative discussion that followed, Maya then uncovered rational and emotional responses to the mnemonics.

Automotive Clients

Maya Measurement has conducted research for a variety of car brands. Most of our work in this area involves assessing the effectiveness of advertising campaigns for new model launches and sales events.

Example 1. Maya Measurement managed the advertising research efforts of a major automobile manufacturer as new and redesigned models were introduced during a brand-wide campaign. Rough animatic executions were evaluated on appeal, message communication and impact on purchase interest among the general market, as well as African-American and Hispanic audiences. This initiative enabled the company to select the most effective ads and refine executions prior to final production.

Example 2. A U.S. automobile manufacturer engaged Maya to glean cultural insights from African-American consumers. The Maya instant response system was used to collect moment-to-moment responses to advertising that was under development and help assess how this market segment reacted to certain elements including language, tone, settings, music and celebrities.

Financial Services Clients

Whether you're looking to make a splash in a new market or better understand your customers' online service preferences, Maya Measurement is an ideal choice for marketers in the financial services industry. We have considerable experience conducting research studies for retail and commercial banks, brokerage firms and insurance companies.

Example 1. Maya evaluated the effectiveness of rough print, broadcast and out-of-home advertising for a major retail bank. Using focus groups composed of the bank's prospects and existing customers in three major U.S. cities, we assessed the overall appeal of the advertising, how well messages were communicated and how successful the ads were at differentiating our client and motivating its audience. With our recommendations, the bank was able to make necessary adjustments before the campaign went live.

Example 2. A major online brokerage company wanted to introduce a new exchange traded fund service. Maya Measurement was engaged to gather target audience reaction to the positioning of the new service, assess levels of interest and explore competitive factors. Our efforts aided in the development of the final marketing communications.

Example 3. A leading commercial lender engaged Maya to conduct research to provide insights into its changing position in the marketplace. During a series of focus group sessions, Maya examined how customers and current employees perceived the company's offerings, their reputation among the public and evaluated three potential new positionings for the company going forward.

Technology Clients

Maya Measurement has extensive experience performing research for information technology and electronics companies. We understand the basic technical landscape - both business-to-business and business-to-consumer. The following projects are representative of the research we have done in this area.

Example 1. Maya interviewed C-level executives to understand what constitutes an optimal brand experience in business-to-business solutions. This research identified a number of primary themes and attributes which were subsequently explored for meaning, importance and impact.

Example 2. Maya worked with a major software company to develop a Web-based tool for managing household activities. We assessed the impact of sponsored advertising on the consumer's experience with the tool. We conducted research to evaluate prototypes of hardware devices to run the tool.

Example 3. Maya conducted many focus group discussions in the U.S., Europe and Asia for a worldwide marketer of ERP and other large company management software products. Engaging with line of business executives and IT managers we were able to provide valuable direction to the advertising messaging and company positioning.