Maya Measurement is a marketing research company
dedicated to assessing and evaluating our clients' marketing
communications and product development efforts worldwide. We enable
marketing leaders from Fortune 500 companies and other organizations to
make informed decisions about their positioning, messaging, advertising
content, product features and more.
Taking qualitative research to the next level, Maya Measurement combines a variety of traditional methodologies with innovative
electronic tools to gauge a broad range of respondent reactions. Maya Measurement
has more than 20 years of research experience in business-to-business
and business-to-consumer with considerable depth in several industry
sectors, including automotive, consumer packaged goods and technology.
Maya Measurement is a world leader in electronic data collection
Our unique quali-quant methodology includes the distinctive continuous
measurement or moment-to-moment response tracking (often referred to as
"dial testing" or "instant response") that has become so useful to many
researchers. Over the past 20+ years of using and evolving our
proprietary technology and technique, Maya Measurement leads the marketing research industry in properly
collecting, applying and interpreting the valuable wealth of data this methodology generates.
Working with Maya Measurement means:
- Better understanding your customers' interests and concerns
- Learning how well your service offerings, product features and marketing messages resonate
- Verifying industry trends and competitive intelligence
- Identifying customer needs and market opportunities
- Connecting with the optimal mix of research participants