Maya Measurement’s proprietary instant response system is ideally suited for advertising copy testing and product development research. Using our unique wireless keypads with numbered buttons, we collect quantitative data from large groups of people seated together in a central location. Responses are anonymous and because each participant uses his or her own electronic data collection (EDC) device, there is little opportunity for influencing others or “group think.” Data is displayed in real time to the moderator and client viewers. The moderator then typically leads a focused discussion with all or part of the group to explore the “whys” behind the quantitative data. Gathering and interpreting data from a live audience has never been more immediate — or more revealing.Our instant response system can be used to evaluate:
This is a continuous measurement of audience feelings over the run time of a commercial or program, reaching the affective level for a distinctive exploration of consumer reactions. The research team can see participant sentiments translated into a response line that literally displays emotional or rational ups and downs as the stimulus is running. Maya Measurement was involved in developing the first wireless audience response system to test television programming and commercials. Consequently, we have a wealth of experience to creatively apply the technology and properly interpret the results
This system is invaluable for collecting anonymous responses from group participants. Questions can be multiple choice, scalar or ranking.